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Advertising
Definition
Every day when we watch TV or read the newspaper, we come across advertisements. Advertising persuades people to buy a certain product. It brings goods to the attention of consumers.
People who are concerned with marketing deal with: ...
Anzahl Wörter: 796 - Aktuelle Sprache: Englisch - Unterrichtsfach: Englisch -
Schultyp: unbekannt Jgst. 11
     
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Advertising
Gliederung
- Definition
- Market research
- Product development
- Promotion
- Advertising media
- Commercials
- Printed advertising
- Direct mailing
- Conclusion
Definition
Every day when we watch TV or read the newspaper, we come across advertisements. Advertising persuades people to buy a certain product. It brings goods to the attention of consumers.
People who are concerned with marketing deal with:
- Market research
- Product development
- Promotion
Market research
The main idea of market research is, to find out whether a product is needed, whether people would buy it and what kind of people that are. These people are called target group. Market research is often carried out buy specialist organisations, they make market surveys and customer tests to find out preferences in design, quality, colour and taste. This information is used to decide whether to produce a product, how much it should cost and how it should be promoted.
Product development
There are two ways of product development. On the one
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